Have you ever cast a look at the cereal aisle at the grocery store? We are sure you must have liked the overall vibrant colors and the playful show on the shelves. These cereals are actually the brand’s contenders on the shelves, all fighting for consumer attention as well as the top spot in the market.
Wondering what adds to their fame and demand in the market? Let us simplify your concerns and come to the point. Custom cereal box or simply cereal packaging is what makes these cereal products different from one another. Now, it is totally up to the customers what decision they take upon casting a glance at these boxes.
Presenting cereals to the target audience is an art in itself, and custom printed cereal boxes serve as the most cost-effective and versatile solution in this regard, letting brands modify them in terms of various aspects. Other than merely holding the cereal item inside the box, these boxes serve perfectly as the brand’s marketing agents, telling its complete story via visual means.
Crafting the right boxes surely makes a difference. Just imagine you woke up right now and upon holding your cereal box, you are not even able to read the box description carefully. This is where bright and clearly presented boxes can make a difference. Custom cereal boxes can help you in this regard, letting you express the brand persona concisely to the end customers.
Let’s discuss some of the major factors that contribute to the demand for these boxes and help brands present their crunchy munchies in the right way.
The Role of Colors
This is one of the main aspects that the target consumers can judge even from a distance and make up their minds to make the purchase. As colors are reported to be linked directly to human psychology, and different colors cast a different impact on their minds, if brands smartly utilize the color scheme, they can earn huge profits while convincing the customers to make an instant purchase at the same time.
These colors can make them feel in certain ways. For instance, red color makes them feel energetic, and yellow makes them think of the sun and positivity, perfect for starting their day. Using brown or green colors in custom printed cereal boxes indicates the earthy nature or the use of organic ingredients in the cereals. Similarly, if a cereal is light to eat or easy to consume, using light blue or white colour is also a perfect idea. Using purple colour in cereal packaging boxes helps to make a difference. Orange color makes the product look fun to consume and thus each color is different in its own way.
Printing Cartoon Characters and Mascots
There are specific animated characters such as Tony the Tiger that are not just amazing in looks but also help the audience to remember the brand in the long run. Kids just love these mascots and thus keep buying from the same brand again and again. There are different personalities of each character, such as some might be funny, while others might be strong and cool. These help tell the cereal story in a better way and keep the customers coming back for more. In addition, many of the animated cereal characters have been around for a long time, becoming more like old buddies. When you cast a glance at them, you are going to get a memory flashback of how you used to consume these cereals as kids as well. This makes you want to buy the cereal again and fosters the relationship between a brand and its consumers.
Interesting Visuals on the Box
There are many cereal brands currently that prefer printing the picture of the cereals in real-time on these boxes. To show the perfect side of the product, they can make it look even more interesting, such as with splashes of milk around, or with some exciting combo such as cereals drenched in milk and served with chunks of strawberries and berries.
This can not only make the product look even more tempting but also allow customers to have an idea of what to expect inside the box. This also casts a positive image of the brand as well as builds a perception of the brand as one that serves fresh and yummy cereals.
Some Innovative Ideas for Cereal Boxes
Cereal brands can make their boxes even more interactive with certain elements for extra fun. They can include games and puzzles on these boxes, which is something really fun to do while individuals consume their cereals. Some boxes may also feature QR codes that link the consumers to the brand’s official website or digital media. These fun boxes become an essential part of the breakfast experience and allow families to sit together and have their breakfast in a fun way.
In addition, as we all know how much people these days care for the environment, brands have also started taking measures in this regard. They prefer eco-friendly materials such as Kraft, paperboard, and cardboard for making these boxes, all of which are versatile, recyclable, and allow for maximum custom changes.
These changes can be made in various aspects and brands need to first determine their product needs and the interest of the target audience before crafting these boxes. Once they manage to create such boxes, they can provide the “eco-friendly” label at the top of these boxes to engage maximum eco-conscious customers. Also, this allows brands as well as customers to come forward and play their best part in the safety of the planet.
What to Expect More?
As we look into the future of these boxes, we can expect amazing things such as a colour-changing box, that might indicate the shelf life of the inside product. Upon expiration, it might change its colour to indicate this thing. People might also be able to simply scan these boxes via their phones to play fun games and see interesting recipes. Sounds great, isn’t it?
Many brands are already trying to launch boxes with special codes that upon scanning link the audience to the origin and history of the cereals they are consuming. This idea especially works for conscious or eager customers who want to know more about the food they are consuming.
The world is already revolutionizing every single day, and brands that cope with the latest trends are likely to excel in the game. To get the best-quality custom cereal boxes, contact Packaging Mania and we will make sure to exceed your expectations with the best packaging in the town.