When using Twitter, it is not only important to measure the track record of your Twitter account but it is also important to measure the growth and track of others’ accounts. Especially when you have to measure the growth of your competitors. You may need to increase your Twitter views to get as many views as your competitors hold. But this is not easy. You need to analyze your competitor accounts for this purpose.
Before we move on, it is important to understand that Twitter does not allow you to keep track of anyone else’s account. So to to check someone else’s Twitter followers, you need to use third-party tool. The most effective tool for checking Twitter followers is Follower Audit. Since this tool is the most reliable, it is used by many people. Let’s learn what things can be explored using this tool
See Someone’s Followers
This tool helps to check which people are following a particular account. In this way, you can explore who is following someone else’s account. This is particularly used to check the competitor’s following list.
Check Who is Unfollowing You
Brands’ social media teams are frequently driven to gain a specific amount of followers every three months, but is this sufficient? Gaining new followers is not as important as maintaining the engagement of your current following.
You may monitor the number of followers you earn and lose on a daily, weekly, and monthly basis with the use of FollowerAudit. Creating a list of persons you follow but don’t follow back can also be done using it.
Recognize Inactive Twitter Followers
Inactive followers don’t help you in any way except by increasing your Twitter following, even though they aren’t always false followers. Neither engagement nor higher conversion rates are produced by these accounts. In addition, unless you disable them, these accounts influence your interaction stats and prevent you from accessing real data.
Recognize Fake Followers
Over the past few years, there has been a sharp rise in the quantity of false followers. They continue to stay active and discover new tactics, even as Twitter upgrades its algorithm to identify them on a regular basis.
You may examine the Twitter followers of any public Twitter account with the help of FollowerAudit, a great tool for auditing Twitter followers. It can quickly detect phony followers and offer a comprehensive list to purge your following.
Analyze Your Competitor Accounts
If your company is still relatively new, selecting a well-known rival to follow can help you make data-driven decisions and expand your brand’s social media presence. Effective Twitter marketing techniques can be found by tracking the increase of your competitors’ Twitter followers, or by tracking the followers of others. To increase your social media visibility, you might use comparable or improved strategies.
Examine Influencer Marketing
Influencer marketing is most likely going to be the most popular paid marketing avenue. However, there are also more and more instances of influencer fraud, which may cost brands millions of dollars and cause small businesses’ finances to collapse beyond repair. You can prevent these situations by using FollowerAudit. Finding the brand supporter is made easier by being able to monitor and evaluate each influencer candidate’s fan base.
Check the Result of Your Strategies
The last benefit is to track, monitor, and measure your following growth and engagement data on a continuous basis. It will support your real-time analysis of the efficacy of applied tactics. If the performance metrics turn out to be lower than expected, you can use the knowledge to adjust your marketing strategies.
In A Nutshell
Tracking the Twitter follower growth of the established and popular brands in your industry can help you gain valuable insights that can boost your social media horizons. You can also identify and implement proven strategies while avoiding the same mistakes as your competitors.
By using OnlineSpost, you can see someone’s followers, check who is unfollowing you, recognize inactive Twitter followers, identify fake followers, analyze competitor accounts, examine influencer marketing, and evaluate the results of your strategies. It is very helpful for business analysis and growth to track who is following the Twitter accounts relevant to your industry.