Capture your place in the market with cosmetic display boxes, designed to enticingly display your products and lure your clients, raising sales profits as a result.
Blush, mascara, primer, lipstick, and whatnot, the cosmetic industry creates a diverse range of products that enjoy a huge market base globally. Just to give you an idea, the global cosmetics market size was assessed at $374.18 billion in 2023 and is expected to rise from $393.75 billion in 2024 to $758.05 billion by 2032, with a CAGR of 9.8% during the forecast period.
Being part of a billion-dollar industry can be hard as brands have to take care of the display and safety of items while creating their packaging. Besides, packaging boxes are the best marketing tool today so why not place your bets on cosmetic display boxes? Secure, enticing, and versatile, these boxes are the safest marketing and product tool for your brand in recent times.
What are Display Boxes?
Packaging brands keep finding new ways to amp up their marketing game and display boxes are their recent innovation to fulfill this objective. A few decades ago, brands used to place packaging boxes on shelves of large stores and markets. Some products had more sales but customers used to find it hard to pick them from the upper parts of the shelves.
Brands thought of a brilliant idea; creating a special box for placing exclusive, special, and popular products on shelves, floors, and counters of shops and stores. These boxes offer buyers easy access to popular products and placing them in plain sight raises the chances of more sales, a win-win for both. The boxes come in diverse layouts today but all of them have common aims; to enticingly display items, catch buyer’s attention, and raise brand visibility.
Top Packaging Layouts for Cosmetic Items
As shared earlier, packaging brands have created diverse sorts of display boxes that differ in layouts, their placement in the stores, and the type of products they display. Let’s have a brief overview of each:
1. Card Stock Displays
Features
Card stock displays are perhaps the most sought box types as they are cost-effective and strong and for this reason, store managers use them as endcaps or shelf dividers as well.
- Material: Made from card stock material which is strong and can be recycled to create more boxes hence, saving a lot of capital for brands.
- Eco-friendly: The card stock material is also green which means no Carbon emission and release of harmful gases in nature.
- Promotion: This display box is ideal for short-term marketing and plays its part well in exhibiting products and conveying brand messaging.
- Customizable: Card stock is flexible to alteration so brands can customize the boxes with the latest printing, color, add-on, and finishing options.
2. POP Displays
Features
Short for ‘Point of Purchase’, POP displays play their part just as described in their names.
- Impulse Purchase: Brands place the boxes on the store counters which is the point of sale. Most customers who enter the shop visit the place for billing and that’s where POP displays come into play. Brands grasp the vitality of counters and place these boxes in this high-traffic area. The boxes are designed to grab the buyers’ eye and raise impulse purchases.
- Need for Alteration: To do the task well, a POP display has to be printed with engaging graphics and vibrant colors that don’t fail to catch the customers’ attention. The goal is to compel buyers to instantly decide to buy the product raising sales profits.
- Smart Selling: Brands mostly place items that are low in price as high rates might change the buyer’s mind.
3. Floor Displays
Features
Larger and stronger than most other display box types, floor displays are made for products that need special attention in stores and shops. Thus, brands place new, popular, and exclusive products on these boxes to give access to customers.
- Purpose: As the name suggests, floor displays are placed on floors in plain sight. Brands keep this in mind that, when a customer enters the shop, the first thing they observe are the floor displays and the items placed in them. The buyer must be able to know looking from afar if there is any newly launched product placed or an exclusive range of items.
- Raising Brand Visibility: Packaging brands keep the area for printing branding elements bigger than other boxes to raise customers’ visibility range i.e. they can read the bold elements of the box from afar.
- Multideck: Floor displays are multideck so brands can place a maximum and diverse range of items.
- Robust: floor displays are made from strong materials such as card stock, wood, plastic, acrylic glass, or a blend of materials and their bases are also strong to provide support and prevent the box from dropping over the floor.
4. Counter Top Displays
Features
As the name suggests, counter top displays are placed right next to the cashier as they are created to raise impulse buys.
- Ideal for Small Items: Where POP displays are ideal for exhibiting bigger or heavier items, counter top displays are the perfect salesman for small items like sweets, magazines, CDs/DVDs, etc.
- Best for Organization: Also known as counter displays, these boxes are perfect for organizing different items and show flexibility to alteration which helps brands turn them into smart marketing tools.
5. Power Wings
Features
Popular as sidekicks, power wings get the nickname as they are attached to the main shelves, POP displays, endcaps, or other display boxes with adhesives, wire backing, or plastic or metal clips. They work most effectively when hung at eye level to catch the customers’ attention.
- Raise Impulse Buys: Power Wing is another popular point-of-sale display box that encourages impulse purchase.
- Customization: This box can also be made multi-deck to hold a diverse range of goods while brands can also customize them with hangers to hang different products.
- Turn into Floor Displays: Power wings can be turned into floor displays with a custom base with inclined backing. This option gives brands more freedom to place power wings wherever they consider best in the given retail space.
Tips
It’s important to not try to fit a square peg into a round hole so follow these short tips to make the right use of your display boxes:
- To showcase bulk items, use more than one display box instead of a large box as it takes more space.
- Instead of putting multiple types of items such as lip balm and mascara in one box, use one display box for each. However, don’t be afraid to experiment if you think two different cosmetic items complement each other in a single box.
- Don’t just put all the cosmetic items in one display box placed only on the counter. Place them in multiple areas of the store to help buyers find the products at the right places. For instance, place cosmetic items in a power wing, next to the floor display of skin care items.
You can make or break your brand with packaging so why not seek the support of expert packaging brands like CPP Boxes? We have a history of successful partnerships with several clients in the US who chose us for our refined boxes, dedicated team, availability of modern machines, and reliability.